I have fallen in love with a term used in technology: disruptive innovation. According to Wikipedia, it is defined as, “an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology.”
Wouldn’t it be cool if movement technologies: Feldenkrais, Somatics, Tai Chi, Yoga, Pilates, etc. succeeded in disrupting the current medical model? Over a few years, or decades, we could change the market, create a value network that profits from health instead of illness, empowerment instead of passivity.
I’m not saying that medical intervention does not have its place. If I break my arm, you won’t see me asking my yoga teacher to set it. Every culture has had its medicine men and women. But there is so much more potential in every human being for health, performance, and growth.
The question remains however: what will make people wish to take charge of the amazing machine called the human body and try to understand its function?
This is beyond ‘so right on’. Thank you, Lavinia, for making healthy movement so fresh and putting creativity back in the equation. Why, oh why, do so many people choose to be so miserable when the choice for better living is so available, (if not obvious).
Nice one. One key, I think, is to find out what people want and then give it to them in the way that they want it. We have to speak their language so they trust us and the solution that we offer. There are all kinds of “tribes” out there who have their own lingo and ideas about the world. We have to fit our marketing like we fit our Feldenkrias sessions….
cheers!
Ryan